Posted by: sarahmeyers | December 19, 2007

The Web Celeb 25

natali.jpgjustine.jpgpinups05.jpgVeronica Belmont, Laughing Squid
(Photo credits to Laughing Squid and Gawker)

Forbes published a list of 25 influential people generating traction on the web. Perez Hilton, is the “queen of media” and ranked number one. Michael Arrington ranks number two. It’s interesting to look at their last ranking to see who fell off and moved up on the list. I too am ranking Perez Hilton at the top of the list for this article on personal branding. This is a list of people who have strong brands.

Perez Hilton
Om Malik- Giga Om
Kevin Rose- Diggnation
Veronica Belmont- Mahalo
Morgan Webb- WebbAlert
Marissa Mayer- Google
Michael Arrington- Tech Crunch
Brian Solis- PR 2.0
Natali Del Conte- Cnet
iJustine- iJustine.tv
Leo Laporte- Twit
Chris Brogan- ChrisBrogan.com
Violet Blue- Tiny Nibbles
Cali Lewis- Geek Brief TV
Jeremiah Owang- Web Strategy
Chris Pirillo- Ustream.tv

Building a brand doesn’t come easy, but it is more possible than ever before. Personal Branding is achieved through clearly defining your key attributes, image, and level of integrity. It’s the same when promoting products. Let’s look at one example of a personal brand, Paris Hilton, and then at a couple brands that have built up and gained many partner promotions and brand recognition.

Paris Hilton is ultimately an international brand as big as the Hilton Hotels. She is one of the first strong examples of the power of personal branding. She has taken advantage of all forms of media in her personal and public life. Her key attributes begin with her face. She represents one face, one image of excessive wealth and extreme fashion. Partnering with brands helps to promote their brand and the brand name doing the promoting.

Product promotions and partner promotions increase Paris’ reach to a wider audience. The press will pick up on the announcement of stories regarding personal branding with corporate branding. For example, Beyonce Knowles, pop singer, just signed on to be the face of American Express for 2008.

Julia Allison promotes her brand name with Time Out New York, where she writes a column, at Star magazine she is the editor at large, and Fox news she is a regular. Her platforms give her a reach and brand association that will influence what others think. She’s an influencer and cannot be replaced. In an article by the New York Observer Julia worries she’d be replaceable if she didn’t brand herself. Her website includes a blog that is like a photo album of her life where she shares intimate details with her audience.

Robert Scoble celebrates entering his eighth year of blogging and says, “when I started I had absolutely no idea I’d have worked at two of the worlds biggest technology companies.” His pen name, Scobleizer, is the name many of his close friends call him in person. He’s developed one of the strongest brands online. One thing is sure, he wouldn’t be what he is today if it were not for his product and partner promotions that got him going. Microsoft has made him one of the few personalities spokesperson to come out of the company. Robert Scoble’s key attributes are his honesty, sincerity, transparency and his positive influential message. His tag line is: geek blogger. He has a lucrative partner promotion with Seagate through 2008.

Transparency is one of the most important attributes to consider when looking at one’s personal brand. It’s not an easy thing to do wisely, however, it will make one more valuable in the long run. Finding key attributes, getting a message out, and building partner promotions are things these people have done to establish their personal brands.

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Responses

  1. Wow. Thank you calling me out on your list. I also think that you have a strong online brand…so add your name to the list as well :)

  2. WooHoo…this is a great idea!

  3. […] Sarah Meyers another blogger/lifecaster/video producer and infamous party crasher has released her list of the 25 most influential web celebrities. […]

  4. It’s sort of interesting to notice that Forbes hasn’t use the word influence once in its article.

    Web celebs are potentially influential because they are highly recognizable and generate traction but a lot of them are not.

    It seems to me that you can’t really call someone influential unless he or she is responsible for the message that he/she spreads and obviously unless he or she spread a message.

  5. What a swell list! You’ve got all the superstar women of web video, and you’ve included Solis, so I think it’s a really nice list for that. But adding me? Now that’s just nifty. It’s because we had that great chat in Boston, right?

    Thanks for including me, and I like the idea in general, talking about people who are out there touching the crowd that they hang with. Look at that list. Most of those folks will talk to you at an event, will answer their phone, will respond to email or twitters. It’s a good bunch of people.

    Now, we can’t necessarily get a table at Chez Stinkies in Manhattan or something, but hey. : )

  6. It’s a fine list and I think more people deserve to be on it. I put you on the list because you have done a great job at getting your brand name out there. It’s not because we had a chat in Boston. What’s Cez Stinkies- all my friends don’t know what it is…

  7. […] on these hot women: MTV Multiplayer » Women Working In Games: G4’s Morgan Webb Talk.. The Web Celeb 25 « Sarah Meyers Top Web Celebrities : Who’s getting attention online? » Blog A.. Episode 199: Morgan […]

  8. […] those of you not familiar with the queen of the new Web Celebrity set, iJustine jumped into mainstream with her video about the insane bill she received from AT&T […]

  9. I really love your model of what makes a successful personal brand. The list is great, you’ve really picked out some jewels!

  10. I agree. If only the post was longer. Show me the Geek love!

  11. Melina Perez

    I Googled for something completely different, but found your page…and have to say thanks. nice read.

  12. celeb

    Excellent, keep up the good work!

  13. hi hru?i tanks u very match and kiss you over doze.


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