Posted by: sarahmeyers | January 30, 2008

Jeff Jarvis on Live-blogging, Davos and Journalism

The AlwaysOn conference today held a panel moderated by blog-star, Jeff Jarvis, called Big Media Online. Gordon McLeod, President, The Wall Street Journal Digital Network was there next to Alisa Bowen, SVP Reuters, Jeff Price, President, Sports Illustrated Digital and Caroline Liettle, CEO and publisher at the Washingtonpost Newsweek Interactive.

Jeff Jarvis starts the panel by saying “I’m not sure it’s all about content. I think it’s about other things too like communication.” I agree with Jeff when he talks about what’s so special about publishing online. It’s not all about the content. It’s also about crowd sourcing, coming together to make a change, helping humanity and communication.

Innovating content is one of the hardest things for big media when competing with blogs. They need a unique perspective like citizen journalists have. However, the citizen journalists are not making enough money. Jeff Jarvis says that the perceived value of content online is close to zero.

What the big media players are finding, when putting their content online, is it’s like starting from the ground up. It’s all about getting good content, letting other networks know about it and building up an audience. Caroline of Washingtonpost talks about their content, “we are doing better than the other free sites, but what we are making isn’t enough.” The big companies coming online must leverage off of other websites. Gordon of the Wall Street Journal says, “we are not idiots. We think about buying companies all the time and there are solutions for everything so we are up for it.” Jeff Prince talks about an opportunity Sports Illistrated had three years ago to buy StubHub. They regret not buying the ticket purchasing website because StubHub would have made them a major player in a market they want to break into.

Someone from Businessweek in the audience stood up and said they would like to be seen by the audience of popular blogs. The Businessweek representative said we “should integrate TechCrunch as a part of our team.”

Jeff Jarvis pointed me out in the audience and asked me to stand up and say my website, PopSnap, and said, “this is Sarah Meyers, the future of journalism.”

Dave Winer says that news is like a river. I think feeds are great, but what is more compelling is the conversation that goes on around the feeds on micro blogs and comments. It’s clear that the big media wants to work with or acquire blogs, but is that the end all solution to the bloggers working with them? Looking into the future, is there an end solution that will bring in content from the blogs, networks and the big media?

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Responses

  1. Even company blogs about the business can make their blog a business and profit from the ads.

  2. What makes your blog stand out to big media that wants to partner with blogs?

  3. blogs are making a larger impact in business/media and to the personal success of many ordinary netizens, i think largely due to the conversational interaction it enables. Can Joe Blow can become the next Murdoch over night? perhaps! nothing is impossible nowadays with digital media and citizen journalism.

    The idea about “it’s not all content” is quit interesting, communication and creating positive change in humanity is definitely a key success factor.

    Observation on larger media acquiring blogs, I won’t be surprised if in the next few years this becomes as natural as you go and buy fruit at the supermarket :)

  4. The most interesting part is the communication and interaction levels are becoming a must. It all comes down to engagement with a community and fostering culture.

    By commenting on my blog or by me commenting on your blog we are engaging in a culture and are learning new behaviors from other bloggers. It’s the blogger culture.

    I wonder what big media will do to our culture when they start the acquisitions.

  5. Love your interview with Jeff Jarvis. Find humor that he he talks about his Nokia live video streaming.

  6. I find the communication angle interesting because content is enhanced by the story or conversation around a video, for example.

  7. I pay for your say, it happened in the past, it happens today, it will continue to happen tomorrow.

    But of course, since the bucks are out of my pocket, what you say will need to be of interests / benefit to me, partly or entirely.

    So in terms of content creation, I guess bloggers will be affected more or less by corporate culture if they were bought by media. Friends working in the corporate world told me about their companie’s “blogging policies” outlining guidelines on what you can or cannot say or do with company blogs, how you should/should not interract with blog audience etc.

    What you said about fostering culture is definitely true, when we blog independly we are more inclined to foster a culture according to our own values, and when blogs are belonged to larger empires, conversation around it will more likely to be shaped and sanitised, the culture fostered is more likely to be aligned to the corperate direction.

    I think :)

  8. Especially with live video. It’s a must to interact and entertain! Looking forward to the launch of my new live show. Starting tomorrow, Friday at 3pm ET or 12pm WST

  9. Content is king

  10. [...] cui aggiungo una citazione al post di Sarah Meyers a commento del suo video: Jeff Jarvis starts the panel by saying “I’m not sure it’s all about [...]

  11. Do you mean blogs have a sort of human touch, that is lacking in big media companies?
    I find it a smart point of view.


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