Posted by: sarahmeyers | June 29, 2007

Under The Radar

What’s the future of digital entertainment?

Today I went to the Microsoft offices in Mountain View for the Under The Radar Conference. It’s a great place to hear about new opportunities in Entertainment online.

Ustream says they are looking to get good content creators on their site and want to make it so that the creators can make money off of their sponsors- they have Sony and Coca-cola sponsoring them right now.

Cruxy has tools for indie creaters to upload to their site, players, tools and widgets to embed in your own social network. Amazon web service is their partner and should make it easier for them to grow in size and scale. They use google check out and pay pal for people to sell digital goods.

They allow users to publish to Second Life.

Vidmetrix allows you to copy the urls on all the networks you upload video to and copy them into a place that will show you how many comments, links and views in metrics. They just announced a new partnership with Veoh. Now with their partnership you can upload video to Veoh and they will deliver all of the analytics.

Chris Prillio was there. He made a comment when they asked for video publishers to make a comment. Chris said that he has tried using vidmetrix and says that it takes him too much time to use.

visiblemeasures: a bunch of nerds out of MIT. They are partnered with brightcove,

They are an experienced start up team with 18 people.

They are different because they are focused more on partnering with advertising companies.

Zatoo live TV says they have live content that is high quality. 100,000 users in spain and in Switzerland they have 400,000 users. They split the video market into four categories: (Archival) is You Tube and Joost, (Live) JumpTV and Zatoo. Red Bull is advertising on them and they run ads when you switch channels.

iBlocks provides video ads in 3D worlds. They think that advertisers and publishers are looking for 3D ads rather than video ads or banner ads. They have relationships with some of the top companies such as Halo 3 and Warner Bros. They allow an experience in rich media. They have worked with Dreyers ice cream, American Idol and AT&T.


Responses

  1. […] Sarah Meyer saw us as a new opportunity in online entertainment: Cruxy has tools for indie creaters to upload to their site, players, tools and widgets to embed in your own social network. Amazon web service is their partner and should make it easier for them to grow in size and scale. They use google check out and pay pal for people to sell digital goods. […]

  2. Looks like I was the most positive about cruxy out of all the bloggers who blogged about Cruxy.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: