This evening I am attending a meet up for podcasters in New York City. The topic of conversation is what makes a company a 2.0 company. The discussion described web 2.0 companies as companies that enable procreation and decentralization.
Decentralization is something we see on Myspace where the users may distribute, edit with administrative powers and use functions over a less concentrated area. Personalization is a key function to a web 2.0 company such as Flickr where everyone can make their experience as focused or broad as they want it and make their own identity however they want to be seen.
I looked on Wikipedia to see what others have said about decentralization. It’s a political theory that Karl Marx observed where in the past decentralization was seen in economics from feudalism to capitalism. It focused less on the power of a central figure, like in a monarchy, and more on the flexible systems of control in the market place.
An example of the term decentralization has been used in the past for campaign building. Howard Dean’s grassroots presidential campaign approach used decentralization as a key component to the parties approach and changed politics forever.
Procreation is the other thing that makes a company a web 2.0 company. Procreation is seen in You Tube where anyone can create a video and upload it for everyone else to see and then create content around it. They can procreate by creating a video response or by commenting on the video.
I am excited to be part of web 2.0 and am mostly interested in how all the web 2.0 companies are going to work together. I look forward to seeing new partnerships in this space.