There was a line back up for this new Apple store opening in NYC. It was freezing cold and snowed partially that day and the people were pouring in from the outside. One block away was a comedy performance, at T-Salon, with die hard Apple fans drinking beer and laughing about their favorite products. It’s called “get sauced comix bar welcomes the apple store” and below advertised, “1/2 price appletinis.” The fans were geeking out at the comedy club holding their iPhones and laptops.
For the opening Apple’s giving away swag like shirts and they even are to be giving away MacBooks, an iPod Touch and an iMac. I didn’t get any swag because I wasn’t about to go wait in line in the freezing cold like those other suckers.
A couple of days later upon entering the building I was greeted by an eager and happy Apple employee wearing the Apple shirt, braided red hair, and a big smile. She said, “Hi welcome to Apple. Have a great day.” There were so many people coming in through the front door all at once that the woman was repeating herself quickly as if she were a marching band cheerleader robot. She was standing in front of the staircase leading to all three floors.
To my dismay, I had to walk up to the second floor to find an iPod Touch and accessories. The only products on the first floor are iMacs and laptops. The third floor is where the children’s computers and games are and the genius bar. The stairway was incredibly packed coming in, but slowed down in density upon my departure.
It seems like the Apple stores are becoming like a product or at least an experience. They all seem to feel the same. Looking back there isn’t anything special about this store. I’ll stick to the one on 5th Ave here in Manhattan.