I asked Natali Del Conte who an Internet personality is and she responded, “it’s the bloggers” and named a few including Michael Arrington of Tech Crunch. Bloggers and reporters whom engage in the conversation around technology and news are the only personalities she pays attention to.
(At Carnegie Hall for a fundraiser)
Since Google’s YouTube Videocracy event last week I have bumped into a lot of Internet personalities and bloggers at parties. Some personalities are stronger than others and the popular ones talent rises up from the long tail. These people get more popular across all platforms and out on their own, but one thing is for sure, they all deliver their presence online as publishers across different platforms. Bloggers are becoming publishing houses with little to no overhead expense. For a small investment self-starters are generating attention online.
Personalities online can have a small following or a large one. Robert Scoble told me it does not matter how large your audience is. He says the more important thing to consider is the audience, community and niche. Content needs to stick to a vertical subject so it can be sorted and people may search it out. Most publishers think about their subject and focus before launching.
Video bloggers generally identify themselves as a personality, musician, comedian, blogger, news personality, or variety. I have seen some video bloggers transition over from being a blogger and vice versa. I was a video blogger before I became a blogger on WordPress and can understand how blogging has dramatically opened new doors and opportunities. I’m also looking forward to getting involved with the Tumblr community!
I follow some of my favorite bloggers and video bloggers on Twitter, Facebook and Digg. I have not established a strong brand on Myspace, however. Myspace is the home of Tila Tequila the popular personality with almost three million friends. She now has her on show on VH1 that is rated their most popular show.
Bloggers reach an international audience that American TV stations do not. What’s more valuable to building and maintaining a successful business is developing an international voice. Maintaining a loyal audience requires interaction in comments, emails, conversations and responses. I try to engage in the conversations with these audiences and with the bloggers and personalities. I try to set up interviews with strong personalities to make videos with them that reach out to both our audiences.
Lifecasting is the newest way to track who is getting attention online. Live video is certainly a demand coming into full force. Once the technology is readily available on the major sites like Google we will see a new type of platform for personalities to rise up.
If you’re a reporter, blogger, video blogger, comedian or model online you might want to think about publishing your content to more sites. For example, Yahoo video is the second most popular video site from YouTube yet I don’t see all my favorite video blogs available there. Why? Distribution is a major key to success!
Some one writes in to ask: who has time for all this distribution on top of publishing? And don’t you prefer a real life over being on the computer all day long? Personally, I find this rewarding and make time in my schedule to manage time to myself and time online. Trying to go 24/7 will have more negative affects than positive ones, but organizing time away will make it all manageable.
If you are a Steve Jobs or Bill Gates you did something greater than publishing. You created an outstanding company that has changed the world. Attention is given to the people who have made major contributions to the framework of the Internet and tools we use to map our social graph. People like Joshual Schachter and Dave Troy have created tools that influence Internet culture. Do you think that content publishers contribute will change our culture? If so, how?