Since Pop17‘s launch, the show has grown to gain more attention on social networks and hardware devices. Quickly, the Pop17 brand equity drew in sponsors and fans whom support the show and make it possible.
Rocketboom and Mogulus helped Pop17 get off the ground and I couldn’t be more thankful for their support in the past. For a while now, Rocketboom and Pop17 have been going separate ways and officially cut ties in recent times. I was a fan of Rocketboom in 2005 and will always remain a big supporter.
It’s a lot of work to run your own show and even with the support of Mogulus today I’ve been looking for the right company to help on the business side.
Michael Arrington showed me WebbAlert, in 2007, and said, “you should do that.” With my spare time I created Pop17 and TechCrunch became my first sponsor. PerkettPR and VirginAmerica followed. About three months ago Heather Harde, TechCrunch’s CEO, advised me to partner up with a company like Federated Media to do ad sales. At that time, I was focused on school and production so I had little time for sales. I took Heather’s advice and began talking to different companies interested in helping support the show. I found a symbiotic relationship.
I’m happy to announce that I am now the Social Media Advisor for the Real Time Matrix company. Real Time Matrix is a content network that has sponsored Pop17 from time to time in the past. They will be helping me with web development, ad sales, distribution and video production support. I’m excited to be part of a new media service company that works with major brands like The Examiner, Social Media Today, Hayden Black, Perez Hilton, Star Pulse and Major League Soccer. What’s great about RTM is they provide me with measurable and usable tools I can use to sell more sponsorships and maximize my reach. You can expect more shows launching early next year.